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https://www.autocar.co.uk/car-news/new-cars/jeep-launch-electric-land-rover-defender-rival-2025
Jeep to launch electric Land Rover Defender rival by 2025
Jeep’s UK range will swell to seven models by the middle of the decade in a line-up that will include an electric rival to the Land Rover Defender [the Recon EV].
The Recon will sit alongside the Wrangler, confirmed Jeep’s European boss, Antonella Bruno, but the two cars will have slightly different sizes and positions in the range.
“The Recon in Europe will be a white-space car,” said Bruno. “It’s a unique car, very boxy and very capable. It will sit in a lower part of the [market] segment to the Wrangler.”
The Wrangler is offered outside of the UK as a plug-in hybrid, but Bruno said it wasn’t possible to engineer the current Wrangler 4xe in right-hand drive in this generation, so the off-roader will be the only Jeep not offered with an electrified drivetrain here by 2025.
“At a global level, we want to be the 4x4 leader in electrification,” said Bruno. She noted that despite Jeep’s 4x4 heritage and positioning, it wasn’t targeting Land Rover as a rival in the UK and Europe, instead citing the likes of Volkswagen and Mini as brands from which it could conquer sales.
Jeep to launch electric Land Rover Defender rival by 2025
Jeep’s UK range will swell to seven models by the middle of the decade in a line-up that will include an electric rival to the Land Rover Defender [the Recon EV].
The Recon will sit alongside the Wrangler, confirmed Jeep’s European boss, Antonella Bruno, but the two cars will have slightly different sizes and positions in the range.
“The Recon in Europe will be a white-space car,” said Bruno. “It’s a unique car, very boxy and very capable. It will sit in a lower part of the [market] segment to the Wrangler.”
The Wrangler is offered outside of the UK as a plug-in hybrid, but Bruno said it wasn’t possible to engineer the current Wrangler 4xe in right-hand drive in this generation, so the off-roader will be the only Jeep not offered with an electrified drivetrain here by 2025.
“At a global level, we want to be the 4x4 leader in electrification,” said Bruno. She noted that despite Jeep’s 4x4 heritage and positioning, it wasn’t targeting Land Rover as a rival in the UK and Europe, instead citing the likes of Volkswagen and Mini as brands from which it could conquer sales.
